2027 Readiness Scorecard
Is your agency built for 2027, or still running on what worked in 2019?
Take a moment to step back
Most founders I speak to know something isn't quite right. Far fewer know exactly what it is, or what it's costing them.
Answer honestly. Nobody sees your answers unless you choose to send them to me. When you do, I'll personally review them and send you back your Readiness Report:
- Your readiness score out of 100, and which of five founder profiles fits you right now
- A heatmap of seven areas of your agency, showing where you’re strong and where you’re exposed
- Three honest observations, and the one thing I’d tackle first if this were my agency
1. Answer: Select the answers that most reflect your reality.
2. Review your completed answers and seven-area heatmap.
3. Submit your assessment to receive your personal Readiness Report within two working days.
I built and scaled my own agency to 45 people and £13m turnover, then deliberately reshaped it into a smaller, more profitable business. This scorecard is built from the questions I wish someone had asked me sooner.
Annika de Friend
2027 Readiness Scorecard
This heat map represents your own responses, not an independently verified diagnosis. A lower-rated area is an invitation to reflect, not a judgement of your business.
Founder ambition and current position
Final Reflections
Your selected answers
What next?
If you would value an independent perspective, click on the “confirm details and continue” button below.
Within two working days you’ll get your Readiness Report, which will contain your Readiness score, three honest observations, and the one thing I’d tackle first if this were my agency. No pitch and no obligation.
Your answers and reflections will then be sent securely through Formspree so I can prepare your personal Readiness Report.
Your name, agency details, email address, mobile number, assessment answers and written reflections will be sent to Annika de Friend Advisory through Formspree only if you choose to submit. I’ll use them to review your scorecard, prepare your Readiness Report. This is not a subscription to marketing emails. Formspree will process the submission on my behalf. For questions about your information or to request its deletion, email annika@annikadefriend.co.uk.
Before this goes live, this notice must be linked to the business’s full privacy policy, including the lawful basis, retention period and individual rights.
Send your completed answers and reflections directly to Annika, to get your personalised Readiness Report, containing your Readiness score, three honest observations, and the one thing I’d tackle first if this were my agency.